Privacy Policy

INTRODUCTION

Anisa International, Inc. along with its affiliates and subsidiaries (collectively, “Anisa,” “we,” “us,” and “our”) is committed to maintaining the privacy and security of your personal information. This Privacy Policy (“Policy”) sets forth how Anisa collects, uses, discloses, and otherwise processes the personal information we collect. This Policy applies to information we collect via our websites (referred to here as the “Sites”), emails, and otherwise whether through online or offline means.

INFORMATION COLLECTION

Personal Information

The term “personal information,” refers to information that identifies, relates to, describes or can be reasonably associated with an individual. The personal information we collect about you depends on your relationship with us. For example, we collect the following personal information in the following contexts:

• Customers: From both B2B and B2C customers, prospective customers, and registered account holders, we may collect contact and account information such as name, email, phone number, billing address, shipping address, payment information, social media handle, username, and password. From members of our Anisa Pro Program, we may also collect information about your professional credentials and licenses, government-issued identification such as your driver’s license, and date of birth. We may also collect any information you provide on our Sites (e.g., product reviews, chats, etc.) or our social media pages, or any information you otherwise provide to us such as in survey responses.
• Website visitors: From visitors to our Sites, we may also automatically collect information about your computer or mobile device and your user activity when you visit our Site. Some of this information (e.g., IP addresses) may constitute personal information. This is discussed further below in the “Cookies and Tracking Technologies” section.
• Job applicants: From job applicants, we collect contact information, employment and education information, and other information you provide during the hiring process. We may also collect protected classification characteristics and citizenship information during the hiring process.

Sources of Collection

The personal information we collect may come directly from you when you provide it to us or indirectly from you by monitoring your use of our Sites. We may also collect personal information from third parties such as our advertising partners and retail and ecommerce partners that sell our products—this may include inferences regarding your consuming tendencies. We may also combine the personal information we collect to create a more complete view of your preferences for our products.

COOKIES AND TRACKING TECHNOLOGIES

A cookie is a small text file that is stored on the hard drive of your computer. We—and our third party partners and service providers (such as advertising networks, analytics providers and social media platforms and networks)—use cookies and similar technologies such as tracking pixels and web beacons to collect information about the use of the Sites and how you interact with emails we send, including IP address (which is often considered personal information), geolocation data, browser and device characteristics, operating system, language preferences, referring URLs, information about how and when you use the Sites, and other technical details. Depending on the Site you visit, we may be using some or all of the following types of cookies:

• Necessary cookies. These are cookies that are required for the operation of the Sites.
• Functionality cookies. These cookies remember choices you make and are used to recognize you when you return to the Site.
• Analytics cookies. These cookies collect information about how you use the Sites. They allow us to recognize and count the number of visitors and to see how visitors move around within the Sites.
• Advertising cookies. These cookies are used to track your online activity and deliver personalized advertisements.

Some of our Sites use third parties to assist us in analyzing data regarding visitors and delivering personalized advertising. For example, we use Google Analytics to collect information such as the number of visitors to a site, the webpage that referred visitors to a site, and the pages visitors view within a site. You can opt-out of Google Analytics by downloading Google’s Opt-Out Browser Add-on. These third party advertisers may use tracking technologies to track you across websites and serve you advertisements for Anisa within other websites you may visit (i.e., targeted advertising).

We also use Hotjar in order to better understand our users' needs and to optimize this service and experience. Hotjar is a third party technology service that helps us better understand our users' experience (e.g., how much time they spend on which pages, which links they choose to click, what users do and don't like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users' behavior and their devices. This includes:

• Device's IP address (captured and stored only in anonymized form)
• Device screen size
• Device type (unique device identifiers)
• Browser information
• Geographic location (country only)
• Preferred language used to display our website

Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. If you use your browser settings to block all cookies, you may not be able to access all or parts of our Sites.

Some internet browsers have “Do Not Track” or “DNT” features which, when turned on, send a signal to the website that the individual visiting the website does not wish to be tracked. Our Sites do not honor DNT signals, but you can adjust your cookies settings as described above.

Depending on your state of residence, you may also have the right to opt-out of targeted advertising activities. See further discussion below under the section titled “Your Privacy Rights.” 

INFORMATION USE

We use the personal information we collect about you for a variety of purposes, including:

• To administer the Site, including providing and improving the Site.
• To provide our products and services, including providing information, content, products, or services, and fulfilling your requests or purchases, such as order fulfillment.
• To personalize your experience with us, including to remember your interests and preferences, personalize our Site and the content, products, and services we make available to you through the Site, facilitate interactions with us, track and categorize your activity and interests on the Site, including identifying and linking the different devices you use.
• For analytics, including understanding how you use our Site, products, and services.
• To improve and develop our products, such as research, improving and further developing our products, services, and our Site content, features, performance, and support.
• To provide customer support, including resolution of disputes and troubleshooting of other problems.
• To manage your account with us, including setting up, registering, maintaining your account with us, and administering our rewards program.
• To communicate with you, including when you place an order; to obtain information about you; to respond to your inquiries, concerns, and requests; contacting you about your transactions or account; to communicate a contest, sweepstake, or survey; to provide updates on any orders; to let you know an item is back in stock; or to provide other legal or service-related notices about our Site.
• For marketing and advertising, such as delivering marketing communications, promotional materials, or advertisements about Anisa brands, including to display targeted ads to you elsewhere.
• To evaluate job applicants for employment with Anisa.

We may also use your personal information:

• to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
• to protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims);
• to notify you of product recalls or safety issues;
• to prevent potentially prohibited or illegal activities;
• to audit our internal processes for compliance with legal and contractual requirements and internal policies;
• to complete a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy
• to enforce the terms and conditions that govern the Site;
• to prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft; or
• as otherwise described to you at the point of collection.

We may combine or aggregate any personal information we collect for any of these purposes. We may also anonymize your personal information in such a way that you may not reasonably be re-identified by us or any other organization and may use such anonymized information for any purpose.

INFORMATION DISCLOSURE

We may share your personal information with third parties as described below.

• Disclosures to Service Providers. To assist us in providing our products and services, we may share personal information with vendors or service providers, such as Site hosting, business analytics, advertising, professional services, customer service, marketing services, payment processing, and fraud prevention. We do not “sell” personal information as that term is traditionally defined, but our use of third party analytics and advertising service providers may constitute sharing for cross-context behavioral advertising or targeted advertising under certain state laws, as described in the “Your Privacy Rights” section below.
• Disclosures to Business Partners. We may share personal information with third-party marketing, advertising, analytics, and social media companies, who may process it for their own purposes.
• Disclosures to Affiliates. Anisa entities may share personal information with one another within the corporate family, meaning amongst subsidiaries and affiliates, including but not limited to Anisa International, Inc., Anisa Beauty, LLC, and Rose and Ben Beauty, LLC.
• Business Transfers. If we are involved in a merger, acquisition, or other corporate transaction, we may share your personal information during the diligence process with counterparties and others assisting with the transaction, as well as with a successor as part of such a transaction. We may also share your personal information pursuant to a financing arrangement or event of bankruptcy.
• Legal Requirements. We may also share personal information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, including to cooperate with law enforcement, (ii) protect and defend our rights or property, (iii) prevent fraud, (iv) act in urgent circumstances to protect the personal safety of users, or the public, or (v) protect against legal liability.
• Consent. We may also share your personal information with other third parties pursuant to your consent to do so.

DATA SECURITY

We use reasonable administrative, technical, and physical safeguards designed to help protect data from unauthorized access, disclosure, alteration, and destruction. Of course, no method of Internet transmission or data storage can be completely secure and we cannot guarantee that our security measures will prevent third parties from intercepting your personal information. 

DATA RETENTION

We retain the personal information described in this Privacy Policy for as long as needed to satisfy the purpose for which it was originally collected or for which there is a legitimate business purpose. We determine the retention period for each category of personal information based on: (i) the length of time we need to retain the information to achieve the business or commercial purpose for which it was obtained, (ii) any legal or regulatory requirements applicable to such information, (iii) internal operational needs, and (iv) any need for the information based on any actual or anticipated investigation or litigation.

LINKS TO OTHER WEBSITES

We may link to third-party websites and services that are not owned or operated by Anisa. We are not responsible for the security or privacy of any information collected by other websites or other services. Please exercise caution and review the privacy statements applicable to the third-party websites and services you use.

CHILDREN’S PRIVACY

Our Site and our products are not directed toward children under 18 years of age. We do not knowingly collect any personal information from children under the age of 18 nor do we knowingly disclose personal information of children under 18 to third parties for valuable consideration or for cross-context behavioral advertising. If we learn we have collected or received personal information from a child under 18, we will make reasonable efforts to delete that information. If you believe we might have any information from or about a child under 18, please contact us.

INTERNATIONAL DATA TRANSFERS

The personal information we collect about you may be transferred to countries other than the country from which you provide the information. The personal information protection laws of other countries might be different from the laws of the jurisdiction in which you reside, and might permit courts, government, law enforcement agencies, regulatory agencies and security authorities to access your personal information without notice. Where necessary, we utilize a valid data transfer mechanism, such as the European Union Standard Contractual Clauses, to facilitate international data transfers. To obtain a copy of these clauses or additional information on transfers, please contact us at the contact information listed below.

YOUR PRIVACY CHOICES

In addition to choices described elsewhere in this Policy, you have the following choices:

• Updating Your Information. You can edit your account information at any time by logging into your account and updating your information.
• Marketing Emails. You may opt-out of receiving promotional or marketing emails from Anisa at any time by using the “unsubscribe” link in the email you receive. Please note that we reserve the right to continue to send you other non-marketing communications related to your relationship with us.
• Marketing Text Messages. If you opt-in to receiving marketing text messages from us, you can opt-out at any time by replying “STOP.” Please note that you may continue to receive non-marketing related text messages or calls related to our ongoing business relationship with you.

YOUR PRIVACY RIGHTS

U.S. State Privacy Rights

Depending on your state of residence, you may have some or all of the privacy rights listed below with respect to the personal information we maintain about you. Please note that these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law. 

1. Right to Confirm / Access / Know. You may have the right to request access to personal information that we hold about you, including details relating to the ways in which we collect, use, and share your information. Residents of California have the right to know the categories of personal information we have collected about them, the categories of sources from which the personal information is collected, the categories of personal information sold, shared, or disclosed, the business or commercial purpose for selling, sharing, or disclosing the personal information, and the categories of third parties to whom we have sold, shared, or disclosed their personal information. California’s “Shine the Light” law also permits users of our Sites that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes.
2. Right to Delete. You may have the right to request that we delete personal information we maintain about you.
3. Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
4. Right of Portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party.
5. Right to Withdraw Consent to Processing of Sensitive Personal Information. You may have the right to withdraw your consent to the collection, use and disclosure of your sensitive personal information.
6. Right to Opt-Out. You may have the right to opt-out of certain uses of your personal information such as for (i) targeted advertising, (ii) “sale” or “sharing” for cross-context behavioral advertising, or (iii) profiling or automated decision-making activities that result in a legal or similarly significant effect on you. We do not engage in (iii), but you can opt-out of (i) and (ii) by using the mechanisms provided on our Sites. Additionally, please note that if you visit our Sites with the Global Privacy Control opt-out preference signal enabled, if required by law, we will treat that signal as a request to opt-out of "sale," "sharing," or targeted advertising. Please note your request may only apply to the browser or device from which you submit the request. Learn more about the Global Privacy Control here.
7. Right to Appeal. You may have a right to appeal our decision if we decline to process your request in part or in full. You can do so by replying directly to our denial. If you are not satisfied with our response to your appeal, you may contact your state Attorney General.

Requests to exercise these rights may be made using the contact information listed below, or as otherwise described in this section. Only you, or as permitted by law, a person that you authorize to act on your behalf, may make a request related to your personal information. For certain requests, we must verify your request before we can fulfill it. Verifying your request will require you to provide sufficient information for us to reasonably verify that you are the person about whom we collected personal information or that the requestor is authorized to act on your behalf. We will not discriminate against you for exercising your privacy rights.

European Privacy Rights

This section provides additional disclosures for individuals that reside in the European Economic Area (EEA), Switzerland, or the United Kingdom (UK). For the purposes of the data described in this Policy, Anisa is the “controller” of your personal information.

Our legal basis for processing personal information we collect from the EEA, Switzerland and the UK, can vary depending on the manner in which you use our Sites or otherwise engage with us. To the extent we rely on our legitimate interests as a legal basis for processing your personal information, we have considered the balance between our own interests (among other things, the lawful and efficient operation of our Sites and business) and your interests, and we believe that (a) you would reasonably expect us to carry out the kind of processing referenced herein, and (b) such processing will not cause you any harm and/or will not seriously impact your rights and freedoms with regard to data privacy. To the extent we rely on your consent as a legal basis for processing your personal information, you have the right to withdraw such consent given to us for the processing of your personal information at any time, although such withdrawal will not affect the lawfulness of our processing prior to your withdrawal of consent. We may also process personal information where necessary for our compliance with legal obligations to which we are subject. We also reserve the right to process personal information in the event we believe doing so is necessary to protect the rights of the data subject or another person.

Individuals residing in the EEA, Switzerland, or the UK have the right to access, rectify, or erase your personal information; to restrict or object to processing of your personal information, including automated processing; and to data portability (i.e., the right to receive a copy of your personal information. You also have the right to file a complaint with your data protection authority if you have a concern about the manner in which we are processing your personal information.

Other International Residents

To the extent we collect the personal information of residents of other countries with extraterritorialdata privacy laws to which we are subject, we make reasonable efforts to honor valid requests to exercise the data subject rights available under those laws.

ADDITIONAL DISCLOSURES FOR CALIFORNIA RESIDENTS

We and our service providers have collected the following categories of personal information in the past 12 months for the business purposes described in this Policy and we expect to collect and process in the future the same categories.

Category	Examples
A. Identifiers	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, or other similar identifiers.
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))	A name, signature, physical characteristics or description, address, telephone number, credit card number, debit card number, education, or employment history.
C. Protected classification characteristics under California or federal law	Race, citizenship, physical or mental disability, gender, veteran or military status may be voluntarily provided in the job applicant context.
D. Commercial information	Purchasing or consuming histories or tendencies.
E. Internet or other similar network activity.	Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.
F. Geolocation data.	Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
G. Audio, electronic, visual, thermal, olfactory, or similar information.	Call recordings or transcripts, such as those pertaining to calls with our business partners or calls to our customer care team.
H. Professional, employment-related, or non-public education information	Current or past job history, transcripts.
I. Inferences drawn from other Personal Information.	Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes.
J. Sensitive Personal Information	Precise geolocation data; account log-in in combination with password; racial or ethnic origin; citizenship or immigration status. To the extent we collect sensitive personal information, we do not use it to infer characteristics about individuals.

Categories Disclosed

We use and disclose the above personal information as described in this Privacy Policy. In the past 12 months, we have disclosed each of the above categories of personal information to our service providers and affiliates for business purposes permitted by California law.

Categories Sold or Shared

We do not sell personal information, however, certain of our analytics and advertising activities may constitute a sharing of personal information for cross-context behavioral advertising under California law. In particular, we may share the following categories of personal information with affiliates, with third party advertising and analytics partners for the purposes of data analytics and cross-context behavioral advertising: Identifiers, Personal information categories listed in the California Customer Records statute, Commercial information, Internet or other similar network activity, Geolocation data, Inferences drawn from other personal information, and Sensitive Personal Information. California residents have the right to opt-out of this sharing as described in the “Your Privacy Rights” section above.

Notice of Financial Incentive

• We offer various programs that may constitute a “financial incentive” under California law, such as our marketing text messages program, our marketing emails, and our loyalty program. The details of these financial incentives are described in the chart below and are subject to change. You have the right to withdraw from these programs at any time and may do so by following the instructions in the table below.
• The value of each incentive we offer is reasonably related to the value of your data, including as applicable: the benefit and insights that we realize and expect to realize from your participation in our programs (such as shopping preferences and habits); the quantity and quality of information that you provide to us through your participation; sales directly or indirectly generated from your participation in the relevant program; and any increased goodwill towards us.

ACCESSIBILITY

We are committed to ensuring that our communications are accessible to people with disabilities.To make accessibility-related requests or report barriers, please contact us.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. If we make updates, we will post the updated version on this page and indicate the date the Policy was last updated.

CONTACT INFORMATION

If you have questions regarding this Privacy Policy or wish to exercise your privacy choices or rights, please contact us at:

Anisa International, Inc.
Attn: Legal Department
225 Ottley Drive NE
Suite 230 & 120
Atlanta, GA 30324

support@anisabeauty.com

Last Updated: 5/28/2025